Aesthetics of functionality in technology motion design
PSI aimed to capture the essence of the technological revolution in the field of unified workplaces companies GET through their video work, with a focus on transparency. Using DNA metaphors, PSI artists were immersed in the intricate makeup of the project and attempted to convey the core concept. This was accomplished through the use of minimalist forms and the playful use of light.
The video work's visual design is characterized by glass structures that symbolize the transparency and openness of emerging technologies. Subtle highlights and shimmering intones add depth and elegance to the design.
A technological aesthetic expressed in simple forms, GET by PSI perfectly captures the beauty of functionality.